BMW 2020 Chinese New Year corporate event in Wuzhen

BMW Eastern Region hosted its 2020 Chinese New Year celebration in Wuzhen, welcoming nearly 1,000 guests.

The event combined traditional festive customs with curated town-wide activities, creating an immersive cultural experience.

Wuzhen’s historic venues and integrated event services supported the programme seamlessly.

On 15 January, BMW Eastern Region held its 2020 Chinese New Year celebration in Wuzhen, bringing together nearly 1,000 guests for a large-scale corporate event. The programme centred around the theme of togetherness, marking the festive season with a blend of corporate engagement and cultural experience.

Guests took part in a range of traditional Chinese New Year activities across the scenic town, including festive decorations, cultural performances, and interactive experiences. These elements created a lively and immersive atmosphere, allowing participants to engage with local traditions in an authentic setting.

Multiple venues across Wuzhen were activated to host different parts of the programme, from historic indoor spaces to open-air waterfront locations. This distributed setup enabled a dynamic flow of activities, transforming the entire town into an integrated event environment rather than a single-site venue.

Behind the event, coordinated support across venue management, hospitality, and logistics ensured smooth delivery. From guest movement to programme scheduling, the event demonstrated the capability to manage large-scale corporate gatherings within a heritage destination.

Wuzhen continues to host a wide range of corporate events, including conferences, brand activations, and celebrations. Its combination of cultural setting, flexible venues, and integrated services makes it a distinctive destination for immersive corporate experiences.